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Komunikasi Pemasaran Terpadu dalam Periklanan dan Promosi



Terence A Shimp
Shimp, Terence A. - Personal Name
658.87 SHI k
9789790614772
658.87
Integrated Marketing Communication in Advertising and Promotion
Text
Indonesia
Salemba Empat
2014
Jakarta
732 hlm.; 28 cm
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